5 Most Popular Colors for a Home’s Exterior

The majority of homeowners say they would like to lighten up their home’s exterior with a neutral color palette, according to a new survey of more than 1,400 respondents conducted by The Harris Poll and commissioned by Alside, an exterior building product firm. The top five most popular siding colors for 2023, as identified by survey respondents, are:

• Off-white/cream
• White
• Light gray
• Light brown
• Medium blue

“It’s interesting to compare the national survey data to what we’re seeing in the market,” says Chase Creighton, business director of vinyl & composite cladding for homebuilding firm Associated Materials. “The farmhouse trend is driving more of the preference of homeowners choosing white and light colors. It’s possible, too, that cost may be a driver. As building material prices have risen, consumers may have gravitated toward lower cost options and away from premium colors.”

In fact, Alside, in its review of its company’s sales data, found that demand for white siding paint has more than doubled since 2018. View some of the leading siding colors below.